The Atlantic on Half Shabbos?

There's a long article in today's Atlantic about the dilemmas caused by eBooks on Shabbat. It canvases some rabbinic opinion about whether there will be any kind of permit for it, ever. A few weeks back, I contended (in the final paragraph of this post) that a potential future dividing line might be between the display of stored data, like you have on an eBook, and creating new data, like texting. The former might become permitted, but never the latter.